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Sales Management
Smart Reporting & Dashboard
Master Data Management
Sales Force Management
Frequency Module
You can easily perform your monthly frequency assignments to your contact list on Veribase.com, and you can track them using graphics.
Your own frequency values that you have determined can be viewed on the system, and you can change them at any time thanks to the flexible structure of Veribase.com.
Plan Module
Veribase.com offers your field team the opportunity to make weekly and monthly plans as soon as possible by saving time and energy.
You can quickly prepare your plans with the multi-day option, and you can copy a specific day's plan to another date by using the copy feature.
Visit Module
Your field team can easily record the results of their visits to the system. Contacts will be linked to the visit reports. All details can be observed by relevant managers through reports.
In addition to planned visit entries, spontaneous visits can be recorded in the system as unplanned visits.
The survey questions you will create through your admin account will be reflected in your field team's Veribase.com accounts,and the answers given by the interviewed contact will be available upon logging into the system during the visit record. You can follow the details of the survey results through the related reports.
Sample Management
Sample and promotion management has never been easier like this before.
You can easily follow the samples and promotional materials that your field team has given to your contact list. You can make the necessary assignments in a very flexible way to the team members whose sample stocks are decreasing.
Coaching Management
The coaching questions you have set up through your admin account are filled out by your manager who accompanies your field team member.
CONSENT FORM MODULE
With our Consent Form Module you can get the necessary approvals remotely. You can also follow up on your contacts whose consent forms have been submitted, with our effective reporting system.
CLM
Digitalization of Pharmaceutical Industry
Pharmaceutical Industry is the main factor and integral for modern medicine.
It has a very valuable place in the research, development, sale and marketing of medicines in order to find solutions to all problems and diseases that threaten human health.
The industry has evolved from giant pharmaceutical companies to smaller biotech startups offering innovative solutions worth billions of dollars in the global market. However, such a huge market also faces changing dynamics. Whereas in the past, most of the field activities were performed with traditional methods, the modern pharmaceutical industry is required to bring in changes within its setup to match the pace of today's digital era.
Besides challenges such as stringent regulatory requirements and pricing pressure, industry players need to develop innovative solutions for rapidly changing health threats. Within this context, digitization has totally revolutionized field operations of the pharmaceutical industry. In fact, the promotion activities undertaken by the pharmaceutical representatives, through digital solutions, have brought efficiency and effectiveness in the sector by leaps and bounds. Here comes CLM or Closed Loop Marketing, which may allow product promotions to become targeted and personalized, more so at the level of doctors. The digital presentations created by CLM engage the doctors and draw their interest, while further promotional campaigns can be planned with data gathered. Therefore, the pharmaceutical industry is going digital to move in tandem with the changing regulatory environment and global health needs. Digitization of field activities has become an important part of the transformation in the sector and has made pharmaceutical representatives more strong and efficient in the field with each new adopted technology. We will now explore in our next article the CLM or Closed Loop Marketing , an important element of digitization, and see how this innovative approach can bring added value into the pharmaceutical industry.
Digital Presentations and CRM: The Future of Pharmaceutical Promotion
Today, pharmaceutical promotion has already moved beyond traditional methods. Having one effective product presentation is just not enough today. Innovations brought about by digitization, in combination with CRM (Customer Relationship Management) systems, opened the door to a new era in pharmaceutical promotion. This innovative approach allows professionals to work more efficiently and effectively.
Personalized Experience: One of the major benefits of a CRM system is that deep analyses on doctor interests, previous interactions, and even patient profiles may be reviewed. Say, for example, you understand from the profile in your CRM a doctor's interest in a certain drug or the feedback they gave from previous meetings. Because of this, every presentation is chiseled out to meet the doctor's needs and expectations. This customized way not only draws the doctor's attention but helps in building up the trust as well. In other words, each touch point provides an opportunity for getting the relationship deeper and closer.
Increased Efficiency: Integrating digital presentations into your CRM is a sea change in terms of time management. You would earlier have to remember or note which drug my doctor was interested in; now that information is at your fingertips. This will not only save your time but will also enable you to plan promotion more strategically and effectively. As an example, knowing which doctor requires more information regarding which treatment area can help you tailor your presentation accordingly, thereby increasing your chances of being effective.
Data-Driven Decision Making: Actually, one of the major challenges in pharmaceutical promotion is to understand which components are more effective. CRM analyzes data gathered from digital briefings and visualizes it for your insight. Realizing which doctors are interested in which content, and which newsletter works better, helps you to plan your future promotional activities. For example, you find out that some of the graphics used in one briefing attract more attention than others. You can use similar ones in the next briefing. That will increase your chances of success.
Better Communication: The very relationship with your doctor is maintained in the same way as long-term trust. A CRM system can keep track of when was the last you met with the doctor, what products were discussed, and even what was talked about during previous meetings. With this information, you can keep your doctor updated and can treat each meeting as an opportunity to continue from where the previous interaction stopped. This will therefore help you as a pharmaceutical representative, in being confident in your relationship with your doctor.
As a consequence of that, the integration of CRM systems and digital presentations does not only modernize pharmaceutical promotion but also allows for deeper, stronger, and long-term relations to be built up with the doctors. The professional adapting these new ways of pharmaceutical promotion will be ahead in competition in the future and have more proper conditions to perform their job.However, such a huge market also faces changing dynamics. Whereas in the past, most of the field activities were performed with traditional methods, the modern pharmaceutical industry is required to bring in changes within its setup to match the pace of today's digital era.
Besides challenges such as stringent regulatory requirements and pricing pressure, industry players need to develop innovative solutions for rapidly changing health threats. Within this context, digitization has totally revolutionized field operations of the pharmaceutical industry. In fact, the promotion activities undertaken by the pharmaceutical representatives, through digital solutions, have brought efficiency and effectiveness in the sector by leaps and bounds. Here comes CLM, or Closed Loop Marketing, which may allow product promotions to become targeted and personalized, more so at the level of doctors. The digital presentations created by CLM engage the doctors and draw their interest, while further promotional campaigns can be planned with data gathered. Therefore, the pharmaceutical industry is going digital to move in tandem with the changing regulatory environment and global health needs. Digitization of field activities has become an important part of the transformation in the sector and has made pharmaceutical representatives more strong and efficient in the field with each new adopted technology. We will now explore in our next article the CLM or Closed Loop Marketing, an important element of digitization, and see how this innovative approach can bring added value into the pharmaceutical industry.
Digital Presentations and CRM: The Future of Pharmaceutical Promotion
Today, pharmaceutical promotion has already moved beyond traditional methods. Having one effective product presentation is just not enough today. Innovations brought about by digitization, in combination with CRM (Customer Relationship Management) systems, opened the door to a new era in pharmaceutical promotion. This innovative approach allows professionals to work more efficiently and effectively.
Personalized Experience: One of the major benefits of a CRM system is that deep analyses on doctor interests, previous interactions, and even patient profiles may be reviewed. Say, for example, you understand from the profile in your CRM a doctor's interest in a certain drug or the feedback they gave from previous meetings. Because of this, every presentation is chiseled out to meet the doctor's needs and expectations. This customized way not only draws the doctor's attention but helps in building up the trust as well. In other words, each touch point provides an opportunity for getting the relationship deeper and closer.
Increased Efficiency: Integrating digital presentations into your CRM is a sea change in terms of time management. You would earlier have to remember or note which drug my doctor was interested in; now that information is at your fingertips. This will not only save your time but will also enable you to plan promotion more strategically and effectively. As an example, knowing which doctor requires more information regarding which treatment area can help you tailor your presentation accordingly, thereby increasing your chances of being effective.
Data-Driven Decision Making: Actually, one of the major challenges in pharmaceutical promotion is to understand which components are more effective. CRM analyzes data gathered from digital briefings and visualizes it for your insight. Realizing which doctors are interested in which content, and which newsletter works better, helps you to plan your future promotional activities. For example, you find out that some of the graphics used in one briefing attract more attention than others. You can use similar ones in the next briefing. That will increase your chances of success.
Better Communication: The very relationship with your doctor is maintained in the same way as long-term trust. A CRM system can keep track of when was the last you met with the doctor, what products were discussed, and even what was talked about during previous meetings. With this information, you can keep your doctor updated and can treat each meeting as an opportunity to continue from where the previous interaction stopped. This will therefore help you as a pharmaceutical representative, in being confident in your relationship with your doctor.
As a consequence of that, the integration of CRM systems and digital presentations does not only modernize pharmaceutical promotion but also allows for deeper, stronger, and long-term relations to be built up with the doctors. The professional adapting these new ways of pharmaceutical promotion will be ahead in competition in the future and have more proper conditions to perform their job.
Order Management
With our user-friendly and flexible interface your sales team can receive all orders effectively. You will be able to activate your confirmation system according to your preferences, to be sent to the warehouse and approved by your managers.
Expense Management
In addition to defining different expenses types and running approval reports for the relevant managers, you have the ability to integrate with your current accounting software to reduce your workload.
Smart Reporting & Dashboard
You can provide graphical display of data and extract transactions into different formats with Veribase.com Smart Reporting which provides detailed reporting of all the activities of your field team.
With the Knowledge Cube feature, you can prepare your own reports and send regular e-mail reports to you and your managers on the day and time you have determined.